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Pop Corn Friday – September 25, 2009

The Write Stuff

It came in the mail sometime during the week.

A plain white envelope addressed to me c/o College Funding Resource. I looked at it and the return address stood out.

It was from a PRISON in Pennsylvania.

I frantically scanned my mind trying to figure out who in my past might have done something that would land them in prison but couldn’t think of anyone.

The name was unfamiliar, so curious, I opened the envelope.

What I saw was a well-written letter from someone who was getting out soon that was starting to plan for his future.

Like all of the people who contact us, he was looking for helping paying for college.

Everyday we get letters and emails from parents and students.

Some of them approach us casually. They remind us of job applicants showing up for an interview just from the beach in shorts, flip-flops and a holey t-shirt. Their communication is often remembered for its misspelled words and non-existent punctuation; where as others, approach us like they’re trying to get a job.

Blue pin-striped suit. Well-groomed. Shoes polished. You know the applicant.

It not just the words they use. It’s their approach.

For those individuals we go out of our way.

We are likely to share tools and resources beyond the ordinary that give them a starting point for developing a strategy to pay for college.

How do you approach your written communication – casually or business like?

When it comes to a college essay for college admission, a college admissions officer once said that every file gets about a ½ hour. But the essay gets about 2 minutes. What you say and how you it matters.

It’s like you momma used to say to you “You only get one chance to make a first impression.”

In this week’s Pop Corn Friday’s College Video of the Week

This week’s video, James Mahoney shares tips for making the 120 seconds that a college admission reader is reading your college essay impactful.



Quote of the Week

“Nothing in the world can take the place of persistence. Talent will not. Nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan “Press on” has solved and always will solve the problems of the human race.”
– Calvin Coolidge

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