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My parents raised us on the importance of a college education. In our house, it was not “if” you were going to college, but “what” college you were going to attend. My father was the first in his family to get a college education and he expected nothing less for his three children.

So we got our college degrees – each and every one of us. Now my younger brother and I are raising our own children.  We also expect them to go and graduate from college.

When I first started working in college financing, parents of young children were my main clients.  They were interested in providing for their children’s future college education. But I kept running into parents of high school students.  These parents were nervous about how they could afford the immediate high cost of college. Many of them considered dipping into retirement plans, incurring additional debt, or suggesting their children favor “less expensive” colleges. One time I had to tell the parents of one high school senior that it was too late to save enough for college and saw their obvious disappointment.  That was when I decided to educate myself on the financial aid rules and regulations in search of a solution. In doing the research, I realized that there is a big difference between getting into college and graduating from college: That difference is having the money necessary to complete a student’s college education.

For parents to make a good decision about selecting and paying for college, they need the right information.  I grew very frustrated that parents didn’t have easy access to the information necessary. Most parents focus on getting their kids into the right college academically.  But they stop short figuring out how they are able to afford the colleges that admit their children.

These parents rely on their own personal experiences, advice from the neighbors, or books about applying for college and, worst of all, what they hope to happen at the time applications are due.

Good college financing information with a focus to college funding is out there. Unfortunately, it is randomly scattered. You have to find it, process it and then apply it to your situation. My vision is to systematically compile and deliver quality targeted information and solutions related to college financing directly to parents and the students themselves.

I am a parent and committed advocate to families aiming to afford the colleges that admit their children all the way through graduation. I am a Certified Financial Planner® professional. In addition, I am the president of College Funding Resource, which helps educate families on how to make college an affordable reality, without jeopardizing the family’s retirement and other financial priorities.

I have been a guest speaker at Joseph Hurley’s Savingforcollege.com 529 Boot Camp for Advisors, a presenter at the Certified Financial Planner Board of Standards, Inc Financial Planning Clinic, has been a guest on Point of View, Daily Connections, Protect Your American Dream and What’s In Your Hand. I have contributed my views and articles that appeared in The Star-Ledger, Garden State Woman Magazine, The Bottom Line, MorningstarAdvisor.com and divorce360.com. I am highly sought after and have spoken at: Anderson Consulting, Mitchell & Titus LLP, Department of Treasury – US Mint, New Jersey Association of Women Business Owners, Social Security Administration and many other organizations.

The Rest of the Team

Jereco O. Paloma

Obtaining a college education is very important to me and my family.  I attended college with a full grant from a private college that specializes in medical degrees in the southern part of the country, and I graduated with a BS degree in Psychology.

Working with College Funding Resource gives me the opportunity to help fellow students acquire good education in my own way.

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