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129 C100 Dayna Rothman – Content Manager

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Every good website needs good contents. The internet is flooded with gazillion of contents, which makes it even harder for website owners to stay ahead of the competition of getting the attention of the audience.

dayna

Our guest for this week’s edition of the Top 100 Career interview series is Dayna Rothman, Senior Director of Brand, Content, and Demand Generation of EverString.

On top of that, she is also an established author and a seasoned marketing speaker. She’s an avid marketing speaker focusing on the topics of content marketing, inbound marketing, lead generation, demand generation, social media, and metrics.

To know more about Dayna, let’s join Felicia Gopaul, Founder and President of the College Funding Resource as she talks to our guest for this week while they explore interesting things about the career of a content manager.

Here are some of the highlights of this week’s featured interview:

  • why writing and business skills is an important skillset for a content manager
  • how to create a successful content marketing strategy
  • why it’s necessary to be knowledgeable in the area of marketing technology
  • changes in content manager job and how to keep up

To know more about Dayna, you may visit their website at EveryString.com.

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To set an appointment with Felicia and discuss your financial situation with her, where you can ask any questions about your current condition, you may visit this link

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To know more about our past episodes on Top Career 100 and College Expert Talk, you can listen to them for free by clicking the links. Contact us about our consulting/coaching options. Our Podcast Sponsor We are proud to introduce our sponsor – CandidCareers.com. On CandidCareers.com you can watch 1000s of career video interviews with real practitioners giving their take on their career. Visit CandidCareers.com to get a subscription.

 

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