A few of us may know that the vast field of Anthropology plays a vital role in everyday living. It allows us to view and better understand people in different areas, groups, and cultures. In this edition, Felicia Gopaul interviews Emilie Hitch, a Cultural Anthropologist who will be giving her insight about this field and why she thinks it’s one of the Top 100 careers of the decade.
As a classically trained Cultural Anthropologist, Emilie Hitch has six years of anthropological training from Yale University and The London School of Economics. She has developed anthropological models for strategic planning for advertising and marketing agencies. She has led corporate re-branding initiative for companies such as Land O’Lakes, Inc. and Equal World Coffee; led brand planning for major corporations such as Target, Sears and Fisher Price; and launched digital brand platforms for Bauer Hockey. She has explored how social media has changed families’ lives for technology and innovation providers, and guided marketing teams at Vanity Fair, Inc., The Minnesota Wild and The University of Minnesota through workshops on the strategic application of anthropological consumer insights. She has also conducted ethnographic research for multiple clients in over 15 markets to date- in the US and abroad- for clients such as Land O’Lakes, Purina, AmerPride Services, Inc., Fifth Third Bank, and Humana.
Being a former YMCA camp counselor and director, and a guest lecturer at the Carlson School of Management at the University of Minnesota, this previous resident of Arequipa, Peru, knows what it takes to build a strong brand community.
Emilie has published essays in the Minneapolis Star Tribune and a book for Semester at Sea, and has collaborated on numerous anthropological publications in the UK. She also sits on the Board of Directors for The Quetico Superior Foundation, and is a founding member of a philanthropic organization called The PentaLuna Trust.
Listen to this edition of the Career 100 Podcast. Gather valuable information and learn more about:
– The field of Anthropology and its subsets
– Emilie’s story that led her to study this field and what she likes about being an Anthropologist
– The practical applications of Anthropology and the limitless options for them
– The skillsets needed for someone who wants to pursue Anthropology
– Why this is considered as one of the Top 100 Careers of the decade
Being an Anthropologist is a rewarding career path. If you want to keep up with swiftly changing global communities, Emilie Hitch knows that having cultural and behavioural knowledge is crucial. Don’t miss this edition of the Career 100 Podcast.
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